As we step into 2023, wellness consumers are looking for what’s real and what works. Over the last three years, health and well-being gained a greater level of importance in our minds and our daily routines. Consumers are spending a considerable amount of money on wellness and well-being, but they’re also becoming smarter when it comes to integrating wellness into their routines.
Here are my predictions of what we’ll see more of as wellness brands rise to accommodate consumer wants and needs.
Personalization And Real Benefits
In 2023, I think we’ll be seeing more and more brands offering personalized products for well-being and self-care. Consumers and companies are realizing that physical, mental and emotional health are all very connected. Wellness brands are already formulating customized supplements along with tailor-made products with wellness-boosting benefits. Research and data-driven DNA test results, in-depth quizzes and customer surveys will give brands with data-driven products a major boost.
Keep reading at Forbes