Social Fitness Trend Soars: Strava Report Reveals Shift in Workout Habits
In a striking revelation from Strava's latest annual report, social fitness is emerging as a dominant trend among its 135 million global users. The data shows a significant 59% increase in run club participation in 2024, with group workouts lasting 40% longer than solo sessions. Gen Z, in particular, is embracing this shift, citing "social connections" as their primary motivation for joining group workouts.
The report also highlights a growing preference for fitness-based socializing, with four times more people choosing to meet new friends through exercise groups rather than at bars. Looking ahead to 2025, mental health improvement is a key focus for Gen Z, while Gen X is prioritizing longevity. These insights, available in full on Strava's website, underscore the increasing importance...