The Diet we’re all Googling but it’s not a Fad
Research shows that interest in veganism spiked in December 2016 and January 2017, with searches increasing by 28% over this period.
Gluten-free, dairy-free and sugar-free diets are about as trendy as Gucci loafers and 90s fashion right now (that's to say, very) but the one diet we're all Googling, according to Hitwise's Clean Living report, is the vegan diet, which might not be a surprise if you too swear by soy-based snacks.
Veganism also extends beyond a person's day on a plate - to the clothes they wear, for example - and subscribing to certain philosophies "that reject the commodity status of animals," in every industry… not just food or fashion.
Interestingly, searches for "paleo" have dropped 22% since 2014, which "could be due to the negative press surrounding paleo guru, ...









