When the pandemic hit in March, WW International quickly pivoted its entire operations online. The company, formerly known as Weight Watchers, trained 14,000 coaches and moved 30,000 workshops online in six days.
That move under Mindy Grossman, who joined WW as CEO in 2017, is one of many that has helped the 57-year-old company react to the new demands of its members increasingly focused with wellness during a pandemic.
WW had been expanding beyond weight loss before COVID-19, but the pandemic accelerated those plans. In November, it launched the latest enhancement for its program called myWW+, which offers deeper personalized insights into such areas as mindset and sleep. It also launched Digital 360, an online tool specifically for millennials that offers coaching services on fitness and nutrition.