Wednesday, October 28

Is cow hugging the world’s new wellness trend?

From goat yoga to sound baths, the world is full of wellness trends designed to soothe and calm both body and spirit. Now, a self-care practice hailing from the Netherlands is promising practitioners serenity, and perhaps a smile or two.

Dubbed “koe knuffelen” in Dutch (literally “cow hugging”), the practice is centred on the inherent healing properties of a good human-to-animal snuggle. Cow cuddlers typically start by taking a tour of the farm before resting against one of the cows for two to three hours. The cow’s warmer body temperature, slower heartbeat and mammoth size can make hugging them an incredibly soothing experience, and giving the animal a backrub, reclining against them or even getting licked is all part of the therapeutic encounter.

Continue at BBC Travel