Thursday, May 21

Nicotine’s Wellness Rebrand Masks Old Risks

Nicotine, long synonymous with cigarettes, is being rebadged on social media as a clean “wellness” hack, delivered via patches and pouches rather than smoke. Influencers tout sharper focus, calmer moods and even weight loss, but the science tells a more complicated story. Research suggests only modest cognitive gains, mainly in people who already have impairments, while healthy adults see little benefit.

What is clear is nicotine’s addictive pull and its harms to the heart and blood vessels, with major health bodies warning no nicotine product is safe for cardiovascular health. Its proven role remains in helping smokers quit by cutting exposure to toxic tobacco smoke, not as a lifestyle supplement. As The Conversation’s full analysis notes, reduced harm is not the same as benefit. Read the original article at https://theconversation.com/nicotine-the-latest-wellness-hack-276614.