Coined in a 2022 tweet and popularized through recent coverage in outlets like Vice, slowmaxxing reframes “optimization” as reducing urgency rather than squeezing more productivity into every hour. The practice centers on dragging out ordinary routines—brewing coffee, walking, reading—so an overstimulated nervous system can reset, not just relax. Advocates say this low-cost approach lands at a moment when the global wellness economy has surged to $6.8 trillion and continues to grow, yet many consumers feel too maxed out to buy into another trend. Instead, they’re being encouraged to start small: walk without headphones, eat one screen-free meal, or read a physical book for 15 minutes—simple acts that ask overworked Americans to reclaim attention, not just time. Read the original report in the Kansas City Star here.