Trends in the Beverage Industry: Natural Alternatives are in!
In May 2016, FDA unveiled new requirements for the Nutrition Facts panel of packaged foods, including the reporting of a product’s, added sugar content. In addition to several proprietary blends of natural alternative sweeteners driving specific product and brand growth, SPINS data also showed a number of ingredients trending across categories in the natural retail channel. Stevia, blends of stevia and other sweeteners, and monk fruit emerge as versatile natural alternative sweeteners to watch in three areas of interest: the soda space refrigerated juices and functional beverages, and drink mix products.
Soda
Perhaps due to perceived negative health connotations around soda (both regular and diet formulas), the carbonated beverages category is seeing limited overall growth. One such al...