On the crowded supermarket shelves, food products clamor for attention, donning packaging and labels designed to clinch the deal. Some 72% of American consumers say that product packaging influences their purchase decisions—a statistic not lost on food manufacturers. This applies to not just the aesthetic design of packaging but what the labels say as well.
Louis Biscotti, the National Leader for Food & Beverage Services Group at Marcum, writes in Forbes that when the FDA updated its nutrition facts label for packaged foods in 2020, companies found new opportunities to increase sales. “F&B [food and beverage] companies are finding they can use those labels and other real estate on their packaging to provide nutritional and other data to drive growth. The information on the FDA label and what you pack onto your label and packaging can be important ingredients in boosting sales.”
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