CBD – three little letters that hold so much excitement, promise, confusion and controversy in the natural products space. Many industry veterans can’t recall any singular ingredient that has created such hype and excitement. Unfortunately, there is still much legal and regulatory uncertainty surrounding CBD. So, while some companies jumped in, others are cautiously observing. No matter your personal opinion on CBD, it’s certainly the talk of the industry.
There is a learning curve suppliers, manufacturers and laboratories are all undergoing as it relates to CBD formulas, products and testing. Because CBD is relatively new, raw material suppliers are still understanding how to extract it. Manufacturers are learning how to formulate and handle it. And laboratories are figuring out how to test it. Because of this learning curve, it’s not uncommon to see variation in raw material supply and laboratory testing results.
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