The fitness industry is recovering from the shock of COVID-19, and gyms are finding that some pandemic-era trends are subsiding while others are sticking around.
“It starts with how the consumers think about wellness,” Mindbody and ClassPass CEO Josh McCarter said on Yahoo Finance Live (video above). “And we say that COVID really created this global wellness imperative where people think about wellness differently.”
According to Mindbody’s 2022 Wellness Index Survey of 16,000 individuals, 78% of respondents said that wellness was more important than ever and nearly half of those surveyed cited mental well-being as a top reason to exercise.
These findings suggest that the definition of wellness has broadened: It’s now more about “integrative wellness,” McCarter said, which encompasses other services beyond exercise such as IV therapies, red light therapies, and cryotherapy.
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