Wednesday, October 21

What is ‘natural’? Updated Food Labeling Modernization Act wades into one of the most contentious issues in food marketing

The Food Labeling Modernization Act – an updated version of a bill first introduced in 2018 that was designed to help consumers make more informed purchases – has been introduced to the House and the Senate.

The 35-page bill​​ directs the Secretary of Health and Human Services (HHS) to establish a single, standard front-of-package nutrition labeling system “that clearly distinguishes between products of greater or lesser nutritional value.”​

This would involve warning symbols for products high in saturated or trans fats, sodium, added sugars, “and any other nutrients the consumption of which should be limited or discouraged; and a stop-light, points, star, or other commonly recognized signaling system to scale or rank foods according to their overall health value.”​

It also wades into the thorny issue of ‘natural,’ one of the most contentious words in food marketing​​, which the FDA started to probe in late 2015​​ with a request for comments (generating thousands of submissions), but has subsequently failed to pin down.

Read more at Food Navigator USA.