Monday, July 22

Why Food Scientists Are Excited About A Natural Blue Food Dye

Since people tend to eat with their eyes first, the visual appearance of food matters. Food dyes have the ability to transform plain substances into intriguing creations that entice your eyes and encourage you to take a bite. Now, researchers have discovered a new brilliant blue coloring that could be a natural alternative to synthetic dyes.

The Search for a Brilliant Blue Food Dye

The demand for natural food coloring is growing because consumers are concerned about synthetic dyes and the impact on their health. The natural food colors market is expected to be worth $3.2 billion by 2027.  There are ongoing searches in the industry for brilliant food dyes that are also natural, such as cyan blue.

Natural food dyes often come from vegetables and fruits, but a true blue is more difficult to obtain compared to other colors.

Read more at Forbes