Is it just us, or are you seeing collagen everywhere, too? In our Instagram feeds, at the grocery store, and even in the checkout aisle of natural foods stores—most of which is in supplement form, of course.
Collagen is popular, alright: the industry is supposed to be worth $7.5 billion by 2027, according to market research company, Grand View Research. It’s sharp rise to fame is mostly for its anti-aging skin benefits. And the science supports this boom: in studies where participants consumed collagen supplements regularly, researchers have reported successful anti-aging benefits (reduced fine lines, wrinkles, crow’s feet, etc.). Collagen has also been found to help with exercise recovery in college athletes, as well as joint stiffness in folks with osteoarthritis and in athletes.