Wellness is big business and why shouldn’t it be – we all have a desire not only to look better, but also to feel better. From your basic face masks to IV drips of collagen and vitamins, it has become a trillion dollar industry.
Treatments that were once only available to the stars have infiltrated the average person’s life, but what happens when the reality of wellness falls drastically short of the promise? Ashley Oerman, deputy lifestyle director at Cosmopolitan magazine explained on an episode of Archive on 4 that “wellness is just a sexier word for health. But because it’s been used to market everything from face masks to supplemental powders, basically ‘self-care’ and ‘wellness’ are just words used to sell women things that they don’t need.”
Read what they are at the BBC