“Perhaps nowhere is that more apropos than the ongoing stampede of marketers to proclaim their products as non-GMO. We now have GMO-free salt, water, and literally thousands of products from foods to household cleaners, none of which contain ingredients derived from GMO crops. But scare sells.
A recent publicity barrage by Smirnoff, includes a slickly produced (and expensive, given the talent costs) TV commercial featuring actors Ted Danson, he of the in-forever-reruns “Cheers” series in which he played the jovial, but somewhat out to lunch bartender, and actress-author Jenna Fischer. They proudly announce that Smirnoff No. 21 Vodka is now made with non-GMO corn.
A press release notes that the commercial uses two “American treasures” to get the word out about No. 21’s new GMO-free status, pointing out, too, that it “has always been gluten-free” (whoop-de-do), and that because there will be no price increase “everyone can enjoy a quality vodka without having to break the bank.”
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