Botanical dietary supplements continue to be popular in the United States. The American Botanical Council (ABC) recently published the Herb Market Report 2016, which listed a number of reasons behind the current interest by consumers.
Botanicals that are believed to be beneficial for overall health—rather than a specific health condition—showed greater increases in sales. In alignment with this is the uptick in sales of a number of adaptogens–substances that allow the body to better resist various stress factors. Plants in this category include ashwagandha, Asian ginseng, mushrooms and Rhodiola.
The increased interest in herbs used in Ayurvedic medicine has also been obvious by the fact that Boswellia, turmeric, and fenugreek posted some of the largest gains in 2016. But the success of these herbs is not only based on an increased interest in Ayurvedic medicine, but also due to the fact that these herbs have a large body of scientific data supporting their health benefits.
In addition, inflammatory conditions are very common in our society; thus, ingredients with sound data that may be used to alleviate the symptoms of some of these conditions, e.g., turmeric and Boswellia, have a large pool of potential consumers.
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