The National Milk Producers Federation’s “Peel Back the Label” campaign aims to combat “deceptive food labeling” from dairy brands like Dean Foods and Dannon — which have touted Non-GMO Project certification, according to a report in Food Navigator.
The Non-GMO Project claims that retailers carrying products featuring its seal of approval report “the fastest dollar growth trend in their stores this year,” with annual sales exceeding $19.2 billion. So it’s not surprising that food companies turning out dairy-based products want to get on that bandwagon. At the same time, some of these companies say they support conventional farming methods, including the use of GMO feed.
In the Food Navigator article, a Dean Foods spokesman called the new NMPF campaign “disappointing.”
“We encourage consumers and NMPF to enjoy a glass of milk and focus on building up dairy foods, not dragging them down,” Jamaison Schuler said.
DanoneWave CEO Mariano Lozano told Food Navigator that the company was surprised to be criticized for providing choices that consumers want. Soon after Non-GMO Project, Verified products started appearing on shelves, Dannon officials told Food Dive about their reasons for going that route.
Read the full article at Food Dive