The Diet we’re all Googling but it’s not a Fad

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Research shows that interest in veganism spiked in December 2016 and January 2017, with searches increasing by 28% over this period.

Gluten-free, dairy-free and sugar-free diets are about as trendy as Gucci loafers and 90s fashion right now (that’s to say, very) but the one diet we’re all Googling, according to Hitwise’s Clean Living report, is the vegan diet, which might not be a surprise if you too swear by soy-based snacks.

Veganism also extends beyond a person’s day on a plate – to the clothes they wear, for example – and subscribing to certain philosophies “that reject the commodity status of animals,” in every industry… not just food or fashion.

Interestingly, searches for “paleo” have dropped 22% since 2014, which “could be due to the negative press surrounding paleo guru, Pete Evans and his position on vaccinations,” according to the report.

Interest in going – or just reading about, anyway – “dairy free” has decreased 8% since 2015 (milk has gotten some better PR since then, apparently) but according to Hitwise, “it’s not statistically drastic enough to warrant writing this ‘diet’ off” quite yet.”

Thesatellite